IBIE 2022 Campaign Concept
How it started: The campaign needed to communicate that the show offered everything industry professionals needed in one place. Rather than a straightforward message, we sought a clever, engaging way to bring this idea to life.
How it ended: By embracing the concept that everything was “baked in” to the show, we delivered a fun, comprehensive message through vibrant visuals, creative typography, and whimsical design elements. From eye-catching graphics to interactive onsite materials, the campaign added approachability and energy that resonated with attendees. The result was a fresh, modern, and engaging experience that stood out—earning praise from both the client and the onsite audience.
As the Creative Director on this project, I developed the concept idea and guided the design development for the campaign. The concept was executed by a skilled copywriter I regularly work with, and one of my standout graphic designers turned that vision into reality.
IBIE 2022 Campaign Concept
Graphic Designer
Susanne Mundt
Creative Director
Kacia Reilly
Copywriter
Vanessa Page