SUPERZOO LOGO REDESIGN

How it started: When the client first approached us to discuss redesigning their logo, they already had an established brand identity that we had been gradually evolving through our ongoing partnership. The existing logo had a strong foundation but needed a refresh—something that felt more aligned with the brand’s growth while still capturing its essence.

How it ended: Our goal was to create a refined and sophisticated version of the logo—one that felt more grown-up while maintaining the playful energy that reflects the passion and excitement attendees bring to the event. The result is a refreshed identity that honors the brand’s legacy while elevating its presence with a more polished and contemporary feel.