LIGHTFAIR 2023 CAMPAIGN CONCEPT
How it started: The client wanted their creative to capture the essence of New York City. While our focus is usually on the event rather than the location, we recognized an opportunity to subtly infuse the city's energy into the design.
How it ended: We crafted a campaign that described the event the way one might describe New York itself—bold, dynamic, and full of life. Swirling light ribbons in the headline and city imagery as a textural backdrop brought movement and vibrancy to the design, seamlessly integrating into both the marketing and the onsite experience.
As the Creative Director for this project, I led the design development for the campaign. The concept idea came from one of the many talented copywriters on my team. One of my top graphic designers brought the campaign to life.
Lightfair Team
Graphic Designer
Caitlin Nelson
Creative Director
Kacia Reilly
Copywriter
Vanessa Page