SUPERZOO 2022 CAMPAIGN CONCEPT

How it started: The campaign needed to highlight the show’s unique features and benefits in a way that resonated with the audience. Rather than relying on traditional methods, we looked for a way to meet attendees where they already are—online.

How it ended: By leveraging popular social media trends and viral formats, we created a fun and engaging campaign that tapped into culturally relevant content. This approach not only showcased the event as the go-to destination for innovation, learning, and networking but also expanded its reach and appeal to a trend-savvy audience. The result was a modern, dynamic campaign that amplified engagement and visibility.